Research

Detecting and evaluating fake and AI-generated content — and doing data science rigorously.

My research asks how synthetic and deceptive content can be detected and evaluated as generative AI makes it cheaper and harder to spot. It grew out of my doctoral work on fake reviews and now extends to fake news and AI-generated content across information-systems contexts. A second, ongoing strand concerns the scientific foundations of data science project methodology.

Focus areas

Detection

Fake & AI-generated content

Detecting fake reviews, AI-written text, and synthetic content; feasibility and configuration for practice, including SMEs.

Generative AI

Large language models

How LLMs craft content, output diversity, prompt temperature and text complexity as levers of detectability.

Methodology

Data science process models

Co-author of DASC-PM, a process model for data science and AI projects, and its scientific grounding.

Selected publications

Peer-reviewed, reverse chronological. A complete and up-to-date list is on my ORCID profile and Google Scholar.

Also co-author of the DASC-PM v1.1 process model and case studies (2022–2023) — see ORCID for the full record.